RESIDENTIAL HEAT PUMP CO-OP MARKETING
PROGRAM
Pre-Approval Request
Rev. 6/1/2021
1
Marketing Co-Op Program Offer
Efficiency Maine will reimburse Heat Pump Residential Registered Vendors 50% of pre-approved marketing expenses
up to a maximum reimbursement of $5,000.
Marketing and Reimbursement Requirements
1. Marketing eligible for reimbursement must
a. Be submitted by a Residential Registered Vendor (RRV)
b. Be targeted to Maine audiences
c. Mention heat pumps
d. Mention Efficiency Maine rebates
2. Expenses must be incurred between July 1, 2020 and June 30, 2021.
3. Reimbursement requests must be submitted to Efficiency Maine by July 31, 2021.
Pre-Approval Request
Business Name
Phone
Street Address
City, State, Zip
Contact Name
Email
Marketing
Types
Social Media Ads Digital Ads
TV Ads Radio Ads
Print Ads Direct Mail
Yard Signs Vehicle Wraps
Sponsorships, promotional items, and wearable items
are not eligible for reimbursement.
Total Anticipated
Expense
Anticipated
Reimbursement
(50%)
Registered Vendor Signature
Date:
Efficiency Maine Approval Signature
Date:
Please submit this form to Efficiency Maine, PO Box 219, Brunswick, ME 04011–0219 or hesp@efficiencymaine.com
RESIDENTIAL HEAT PUMP CO-OP MARKETING
PROGRAM
Reimbursement Request
Rev. 6/1/2021
2
Marketing Co-Op Program Offer
Efficiency Maine will reimburse Heat Pump Residential Registered Vendors 50% of pre-approved marketing expenses
up to a maximum reimbursement of $5,000.
After you receive pre-approval from Efficiency Maine (by submitting the form on page 1), complete the marketing
campaign, and pay the marketing expenses, please submit this document with the Reimbursement Request section
below completed, along with the following attachments:
Co-op marketing Pre-Approval Request with Efficiency Maine approval signature
Receipts for pre-approved marketing
Tear sheets for print advertising (if appropriate)
Affidavits of performance for TV or radio ads (if appropriate)
Screen shots for digital ads (if appropriate)
Hard copy or PDF of direct mailer (if appropriate)
Photograph of vehicle wraps (if appropriate)
Please allow six weeks for reimbursement.
Reimbursement Request
This form requests reimbursement for the following co-op marketing expenses:
Pre-Approved
Expense Description
Expense Date
Cost
Reimbursement
Requested
(50% of Cost)
Documentation
$
$
$
$
$
$
$
$
$
$
$
$
Total:
$
$
By signing below, I certify that I have incurred the marketing expenses listed above.
Registered Vendor Signature
Date:
Please submit this form to Efficiency Maine, PO Box 219, Brunswick, ME 04011–0219 or hesp@efficiencymaine.com