Fillable ZPAR Real Estate Business Plan Form 851f3a

Fill Online, Printable, Fillable, Blank ZPAR Real Estate Business Plan Form 851f3a Form

Use Fill to complete blank online OTHERS pdf forms for free. Once completed you can sign your fillable form or send for signing. All forms are printable and downloadable.

ZPAR Real Estate Business Plan Form 851f3a

On average this form takes 102 minutes to complete

The ZPAR Real Estate Business Plan Form 851f3a form is 35 pages long and contains:

  • 0 signatures
  • 23 check-boxes
  • 397 other fields

Country of origin: OTHERS
File type: PDF

BROWSE OTHERS FORMS

Related forms
Fill has a huge library of thousands of forms all set up to be filled in easily and signed.
Fill in your chosen form
Sign the form using our drawing tool
Send to someone else to fill in and sign.
find another form
 
1
Real Estate
Business Plan
Every business needs a plan to succeed; a plan gets
you and your team on the same page and heading in
the right direction.
2
A good real estate business plan shows you where you are today, where you want to be and how
you’ll get there. It also helps you measure your performance, and recognize where and when you
need to make a course correction.
Our customizable template helps you create a real estate business plan that outlines what you’ll do,
how you’ll do it and what success looks like—for you and your clients. Jot down your business goals,
clarify the status of your finances, profile your target customers and more.
To populate the template, simply place your cursor in a highlighted field and enter the information.
After you populate your template, save it to your laptop. Remember that your real estate business
plan is a living document and you should expect to revisit and update it regularly.
3
Our business plan template covers the following topics:
Executive summary .................................................................................................................................... 4
Mission statement ...................................................................................................................................... 4
Management summary .............................................................................................................................. 5
Target customer .......................................................................................................................................... 6
Company goals ............................................................................................................................................ 7
Keys to success ........................................................................................................................................... 7
Financials ..................................................................................................................................................... 8
Startup Summary ........................................................................................................................................ 9
Break-even analysis .................................................................................................................................. 11
Cash flow ................................................................................................................................................... 12
Loan repayment ........................................................................................................................................ 13
Services ...................................................................................................................................................... 14
Market overview ....................................................................................................................................... 15
Market segmentation ............................................................................................................................... 16
Market size and growth ........................................................................................................................... 16
Market trends ............................................................................................................................................ 17
SWOT analysis ........................................................................................................................................... 17
Competition ............................................................................................................................................... 18
Marketing strategy .................................................................................................................................... 19
Lead generation ........................................................................................................................................ 19
Sales forecast ............................................................................................................................................ 20
Personnel plan .......................................................................................................................................... 20
Customer service ...................................................................................................................................... 21
Customer relationship management ..................................................................................................... 21
Measuring performance .......................................................................................................................... 23
4
Executive summary
Who are we? What services will we offer? Where will we operate? Whom do we serve?
Example: Mud to Mountain Realty is a full-service real estate company serving clients—
primarily first-time home buyers—in Western Washington. We offer home buying and
selling, mortgage and title services.
Executive summary
Mission statement
What is our reason for being, what are our guiding principles, what do we want to do
and for whom?
Example: With a passion for helping people find their way home, Mud to Mountain Realty
guides first-time home buyers through the process with a full complement of services
including mortgage and title assistance.
Mission statement
5
Management summary
Offices: Where will we operate? What hours will we keep?
Example: Mud to Mountain Realty operates in Western Washington, with its office
located in Shoreline. Regular business hours will be 9:00 a.m. to 5:00 p.m., with our
agents understanding that they are “on-call” to clients outside those hours— within
reason — and round-the-clock in the 48 hours preceding a closing.
Place of operation
Hours
Our Team: What staff will we open the doors with? Who will manage our day-to-day
operations?
Function
6
Target customer
Who, specifically, is our target customer?
First-time home buyers
Home sellers
Renters
Other (e.g., relocations, retirees, investment properties, etc.)
What is our target customer’s story?
EXAMPLE
Answer
Our Strategy
Where do they want to
live?
Suburban areas with open
spaces; close to amenities
and public transportation.
Familiarize ourselves with
these neighborhoods; keep
track of where light rail is
expanding and bus routes
are being cut.
Question
Answer
Our Strategy
Where do they want to live?
What is their age?
What is their annual
household income?
What is the household
makeup?
What do they want from their
home?
What are their feelings and
concerns about searching for
and purchasing their home?
7
Company goals
What are our top business goals for our first three years?
Example: Break even within 18 months.
Goals
Keys to success
What are the top three ways we will achieve business success? How will we carry
them out?
EXAMPLE
Key to success
Action
Differentiate ourselves
from the competition
through exemplary
customer service.
Answer phones by third ring, return texts and emails
within five minutes, acknowledge all comments on
social media.
Key to success
Action
8
Who owns the final decisions in certain areas of the business?
EXAMPLE
Area
Final decision maker
Marketing
Catherine Smith Doe
Human Resources
John Doe
Area
Final decision maker
Financials
Ownership: Who will legally own this business and how will we split up the equity, if
at all?
EXAMPLE
Legal owner
Percent of equity
Jane Doe
49%
John Doe
49%
Catherine Smith Doe
2%
Legal owner
Percent of equity
9
Startup Summary
What are our startup expenses, assets, liabilities and capital?
Startup expenses to fund
$ Amount
Legal
Insurance
Rent
Utilities
Accounting and bookkeeping fees
Expensed equipment
Advertising
Support staff salaries
Other
Other
Other
Other
Total Startup Expenses
Startup assets to fund
$ Amount
Cash required
Other current assets
Long-term assets
Total Assets
10
Total funding required (Expenses + Assets)
$ Amount
Assets
Non-cash assets from startup
Cash requirements from startup
Additional cash raised
Cash balance on starting date
Total Assets
Liabilities
$ Amount
Current borrowing
Long-term liabilities
Accounts payable (outstanding bills)
Other current liabilities (interest-free)
Total Liabilities
Capital
$ Amount
Investor #1:
Investor #2:
Investor #3:
Investor #4:
Additional investment requirement
Total Planned Investment
Loss at Startup (Total Startup Expenses)
Total Capital
11
(Total Planned Investment – Loss at Startup)
Total Capital and Liabilities
(Total Liabilities + Total Capital)
Total Funding
(Total Liabilities + Total Capital + Loss at Startup)
Break-even analysis
What average commission rate will achieve an average profitability per month, per
unit? How many homes must we sell at our average commission rate to reach the
break-even point by our target goal?
Profit and loss
Year 1
Year 2
Year 3
Sales
Direct cost of sales
Other costs of sales
Total costs of sales
Gross margin
Gross margin %
Expenses
Payroll
Sales & marketing and other expenses
Depreciation
Rent
Utilities
Insurance
Payroll taxes
Travel
Other
12
Total expenses
Profit before interest and taxes
(Gross margin – Expenses)
EBITDA
Interest expense
Taxes incurred
Net profit (Profit – EBITDA, Interest and
Taxes)
Net profit/Sales (Net profit/Gross margin)
Cash flow
What is our projected cash flow for the first three years?
Cash flow
Year 1
Year 2
Year 3
Cash from receivables
Subtotal cash from operations
Sales tax, VAT, HST/GST received
New current borrowing
New other liabilities (interest-free)
New long-term liabilities
Sales of other current assets
Sales of long-term assets
New investment received
Subtotal cash received
Cash spending
Bill payments
Subtotal spent on operations
13
Sales tax, VAT, HST/GST paid out
Principal repayment of current borrowing
Other liabilities principal repayment
Long-term liabilities principal repayment
Purchase other current assets
Purchase long-term assets
Dividends
Subtotal cash spent
Net cash flow
Cash balance
Loan repayment
When will we pay off our short-term and long-terms loans?
EXAMPLE
Loan
Amount
Interest rate
Payoff date
Catherine Smith Doe
$3,500
0.01%
12/31/2020
Loan
Amount
Interest rate
Payoff date
14
Services
What real estate services will we provide our customers?
Home searches
Comparative market analyses (CMAs)
for sellers
Moving consulting, quotes, planning,
etc.
Appraisals
Mortgage consulting and loan pre-
approval
Inspections
Community information
Property preparation
Title transfer
Other (e.g., relocations, retirees, investment properties, etc.)
If we have any partnerships with builders or lenders that we plan to leverage in
marketing our business, what services will they add to our repertoire?
EXAMPLE
Service
ACES Mortgage Co.
Mortgage consulting
Partner
Service
15
If we plan to outsource any services, which ones will we outsource and to whom?
EXAMPLE
Service
B&K Props
Staging equipment rental and design
Vendor
Service
Market overview
What is happening in the market our target customer operates in? How has the
market behaved in the past few years? Where do we see this market going in the
future? What circumstances affect this market?
Example: In the past six years, the housing market for first-time homebuyers in the
Pacific Northwest has been steadily growing at an average annual growth of 3 percent.
This percentage is expected to grow in large part due to millennials—the biggest group
expected to start purchasing their first homes—being attracted to careers offered by
this region’s financially stable tech industries.
Market overview
16
Market segmentation
What are the potentially different segments in our target market?
EXAMPLE
Target market segment
1. First-time home buyers, single family
2. First-time home buyers, multi-generational
Target market segment
Market size and growth
How many total potential customers are in our market? How much growth do we
anticipate during the next three years?
Potential customers
Year 1
Year 2
Year 3
Target customer
Other customer
Other customer
Total
17
Market trends
What market trends do we see having an influence on our market segments and in
what way?
EXAMPLE
Market trends
Possible outcomes
Multi-generational living is on
the rise.
Clients may want larger homes, split levels or ones
with secondary suites.
Market trends
Possible outcomes
SWOT analysis
What are our strengths, weaknesses, opportunities and threats?
EXAMPLE
Strengths
Weaknesses
Opportunities
Threats
Solid
understanding of
challenges facing
first-time home
buyers.
Overstaffed
Raise brand
awareness among
first-time home
buyers.
Cash flow could
force us to reduce
staff.
Strengths
Weaknesses
Opportunities
Threats
18
Competition
Who is our primary competition for this market and why? How will we address the
challenges?
EXAMPLE
Strength
Our action
XYZ Real Estate Inc
• 13 years in operation
• Multiple buyer and seller
agents and licensed
assistants
• Focus on becoming
trusted real estate
advisor
• Hire licensed assistant
as soon as is viable
Competitor
Strength
Our action
19
Marketing strategy
What marketing materials and methods do we use to reach our target audience?
Note: To create an in-depth version of your real estate marketing strategy, download
Zillow’s free Real Estate Marketing Plan Template.
EXAMPLE
Resource
Key features
Website (Our own)
Listings with at least five photos each, blog articles, reviews,
white papers, MLS and IDX feeds.
Social media
One listing for every three real estate–related (but non-
sales) posts; congratulate clients on recent buys/ sales and
anniversaries; fun real estate eye candy.
Resource
Key features
Lead generation
What are our most effective methods of lead generation?
EXAMPLE
Lead generation method
# Leads per year
Website (Our own)
480
Lead generation method
# Leads per year
20
Sales forecast
What is the breakdown of our projected sales for this year and for the next three
years?
Forecast
Year 1
Year 2
Year 3
Agent sales
Broker sales
Referrals
Other
Total
Personnel plan
What are our anticipated hires and their salaries over the next three years?
EXAMPLE
Title
Function
Year 1
Year 2
Year 3
Transaction
coordinator
Project coordination, client
relations, scheduling; base
pay + bonuses
$40,000
$42,000
%45,150
Title
Function
Year 1
Year 2
Year 3
Total payroll
21
Customer service
What is the “perfect world” delivery of our customer experience?
EXAMPLE
Service
Measurement
Response time to incoming queries
Less than one minute regardless of whether it
comes in by phone or email.
Service
Possible outcomes
Customer relationship management
What customer relationship management (CRM) tool do we use?
Market overview
What do we use the CRM for?
Analytics
Marketing automation
Automated lead capture,
including website and third-
party
Performance metrics
Calendar and scheduling with
reminders
Property and listing details
Chat support
Reporting
Contact management,
including profile and status
Sales tracking
22
Customer database
Social media integration
Document management
Task lists
Email marketing
Wireless smartphone synchronization
Email support
Wireless support
Mail merging for letters,
envelopes and labels
What other tools do we use and for what functions?
Tool
Function
What transaction management tool do we use?
Market overview
23
Measuring performance
How will we track and measure our business performance?
EXAMPLE
Question
Measurement
What are our key marketing
success metrics?
Increased lead conversions and sales
Question
Measurement
What are our key business success
metrics?
What will success look like for each?
How will we measure our business
performance?
Who will determine if and how we will
change our approach?
How often will we measure our business
performance?
How shall we make our performance
visible to the entire company?
How will we evaluate our customer
service? How often?
How will we measure customer
satisfaction
Download
Save PDF to desktop
Email
Email completed PDF
Send for Signing
Email for others to sign
Print
Print document
Choose a Field
Click on a field and
select the person that should complete it
Want to add a signature?
You can add a signature field
and assign it to someone else
to sign
Choose a Field
Click on a field and
select the person that should complete it

ZPAR Real Estate Business Plan Form 851f3a

This document is locked as it has been sent for signing.

You have successfully completed this document.

Other parties need to complete fields in the document. You will recieve an email notification when the document has been completed by all parties.

This document has been signed by all parties.

Completed 17 February 2021

Message

View Audit Log
Print With Audit Log
Duplicate Document