W W W . B I A N C A G I G N A C . C O M
Offer: Week 3, Day 14
1.
Offer: Week 3, Day 14
pg. 1
List all the risks your customers/clients take as a result of working
with you/doing buisness with you. Brainstorm in point form.
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2.
List the ways you could potentially mitigate that risk. Brainstorm
in point form.
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W W W . B I A N C A G I G N A C . C O M
3.
Offer: Week 3, Day 14
pg. 2
Study those 2 lists. Then come up with a guarantee for you
offerThe guarantee should be a sentence or two. Its purpose is to
remove risk from the buyer and help the say "yes" more easily.
The risk reversal/guarantee will be written or verbalized (written
down on a website, shared in an email, shared on a sales call).
Create your "phrase" in a sentence or two (or maybe three).
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4.
Name your guarantee. (Eg. Hassle-Free Guarantee)
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