D480-R39(YX) 4-4 03/20 E <D480>
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在直接促銷中使用資料 (適用於2014年6月16日之前與銀行建立關係，而未有同意該通知於2014年6月15日的更新版本的客戶及其他個別人士。)
當資料當事人為此目的而向銀行給予同意，銀行可將其資料作直接促銷用途。就此，請注意：(i)銀行可能使用以下類別的資料作直接促銷用途：
(a)銀行不時持有的資料當事人姓名、聯絡資料、產品及服務組合資料、交易模式及行為、交易地點、財務背景及人口統計數據用於直接促銷；及
(b)資料當事人不時使用銀行網站、流動應用程式的相關資料，不論是透過cookies或其他方式收集；(ii)可用作促銷下列類別的服務、產品及促銷
標的：(a)財務、保險、信用卡、銀行及相關服務及產品；(b)獎賞、客戶或會員或優惠計劃及相關服務及產品；(c)銀行及/或任何滙豐集團成員的
合作品牌夥伴提供之服務及產品(該等合作品牌夥伴名稱會於有關服務及產品的申請表格上列明)；及(d)為慈善及/或非牟利用途的捐款及捐贈；
(iii)上述服務、產品及促銷標的可能由銀行及/或下列各方提供或(就捐款及捐贈而言)徵求：(a)任何滙豐集團成員；(b)第三方財務機構、承保人、
信用卡公司、證券及投資服務供應商；(c)第三方獎賞、客戶或會員、合作品牌或優惠計劃供應商或各商號；(d)銀行及/或任何滙豐集團成員之合
作品牌夥伴(該等合作品牌夥伴名稱會於有關服務及產品的申請表格上列明)；及(e)慈善或非牟利機構；(iv)除由銀行促銷上述服務、產品及促銷標
的以外，銀行亦擬將以上第(7)(i)段所述的資料提供予恒生銀行集團的其他成員公司，以供該等人士在促銷該等服務、產品及促銷標的中使用，而
銀行為此用途須獲得資料當事人書面同意(包括表示不反對)；如資料當事人不希望銀行如上述使用其資料或將其資料提供予恒生銀行集團的其他
成員公司作直接促銷用途，資料當事人可通知銀行行使其選擇權拒絕促銷。
USE OF DATA IN DIRECT MARKETING (Applicable to customers and individuals who have established a relationship with the Bank before 16
June 2014, and have not consented to an updated version of this Notice dated 15 June 2014.)
Where a data subject has given consent for the Bank to do so, the Bank may use the data subject’s data to provide the data subject with direct
marketing. In this connection, please note that: (i) the Bank may use the following categories of data for its direct marketing purposes: (a) the
name, contact details, products and services portfolio information, transaction pattern and behaviour, transaction location, financial background
and demographic data of a data subject held by the Bank from time to time; and (b) information relating to the data subject’s use of the Bank’s
websites, mobile apps from time to time, whether through cookies or otherwise; (ii) the following classes of services, products and subjects may
be marketed: (a) financial, insurance, credit card, banking and related services and products; (b) reward, loyalty or privileges programmes and
related services and products; (c) services and products offered by co-branding partners of the Bank and/or any member of the HSBC Group (the
names of such co-branding partners can be found in the application form(s) for the relevant services and products, as the case may be); and
(d) donations and contributions for charitable and/or non-profit making purposes; (iii) the above services, products and subjects may be provided
or (in the case of donations and contributions) solicited by the Bank and/or: (a) any member of the HSBC Group; (b) third party financial
institutions, insurers, credit card companies, securities and investment services providers; (c) third party reward, loyalty, co-branding or privileges
programme providers or merchants; (d) co-branding partners of the Bank and/or any member of the HSBC Group (the names of such co-branding
partners can be found in the application form(s) for the relevant services and products, as the case may be); and (e) charitable or non-profit
making organisations; (iv) in addition to marketing the above services, products and subjects itself, the Bank also intends to provide the data
described in paragraph 7 (i) above to other members of the Hang Seng Bank Group for use by them in marketing those services, products and
subjects, and the Bank requires the data subject’s written consent (which includes an indication of no objection) for that purpose. If a data subject
does not wish the Bank to use or provide his data to other members of the Hang Seng Bank Group for use in direct marketing as
described above, the data subject may exercise his opt-out right by notifying the Bank.
在直接促銷中使用資料
(適用於2014年6月16日或之後與銀行建立關係，或其他已同意該通知版本的客戶及其他個別人士。)
當資料當事人為此目的而向銀行給予同意，銀行可將其資料作直接促銷用途。就此，請注意：(i)銀行可能使用以下類別的資料作直接促銷用途：
(a)銀行不時持有的資料當事人姓名、聯絡資料、產品及服務組合資料、交易模式及行為、交易地點、財務背景及人口統計數據用於直接促銷；及
(b)資料當事人不時使用銀行網站、流動應用程式的相關資料，不論是透過cookies或其他方式收集；(ii)可用作促銷下列類別的服務、產品及促銷
標的：(a)財務、保險、信用卡、銀行及相關服務及產品；(b)獎賞、客戶或會員或優惠計劃及相關服務及產品；(c)銀行及/或任何滙豐集團成員的
合作品牌夥伴提供之服務及產品(該等合作品牌夥伴名稱會於有關服務及產品的申請表格上列明)；及(d)為慈善及/或非牟利用途的捐款及捐贈；
(iii)上述服務、產品及促銷標的可能由銀行及/或下列各方提供或(就捐款及捐贈而言)徵求：(a)任何滙豐集團成員；(b)第三方財務機構、承保人、
信用卡公司、證券及投資服務供應商；(c)第三方獎賞、客戶或會員、合作品牌或優惠計劃供應商或各商號；(d)銀行及/或任何滙豐集團成員之合
作品牌夥伴(該等合作品牌夥伴名稱會於有關服務及產品的申請表格上列明)；及(e)慈善或非牟利機構；(iv)除由銀行促銷上述服務、產品及促銷標
的以外，銀行亦擬將以上第(7)(i)段所述的資料提供予恒生銀行集團的其他成員公司，以供該等人士在促銷該等服務、產品及促銷標的中使用，而
銀行為此用途須獲得資料當事人書面同意(包括表示不反對)；如資料當事人不希望銀行如上述使用其資料或將其資料提供予恒生銀行集團的其他
成員公司作直接促銷用途，資料當事人可通知銀行行使其選擇權拒絕促銷。
USE OF DATA IN DIRECT MARKETING (Applicable to customers and individuals who have established a relationship with the Bank on or after
16 June 2014, or otherwise consented to this version of Notice.)
Where a data subject has given consent for the Bank to do so, the Bank may use the data subject’s data to provide the data subject with direct
marketing. In this connection, please note that: (i) the Bank may use the following categories of data for its direct marketing purposes: (a) the
name, contact details, products and services portfolio information, transaction pattern and behaviour, transaction location, financial background
and demographic data of a data subject held by the Bank from time to time; and (b) information relating to the data subject’s use of the Bank’s
websites, mobile apps from time to time, whether through cookies or otherwise; (ii) the following classes of services, products and subjects may
be marketed: (a) financial, insurance, credit card, banking and related services and products; (b) reward, loyalty or privileges programmes and
related services and products; (c) services and products offered by co-branding partners of the Bank and/or any member of the HSBC Group (the
names of such co-branding partners can be found in the application form(s) for the relevant services and products, as the case may be); and
(d) donations and contributions for charitable and/or non-profit making purposes; (iii) the above services, products and subjects may be provided
or (in the case of donations and contributions) solicited by the Bank and/or: (a) any member of the HSBC Group; (b) third party financial
institutions, insurers, credit card companies, securities and investment services providers; (c) third party reward, loyalty, co-branding or privileges
programme providers or merchants; (d) co-branding partners of the Bank and/or any member of the HSBC Group (the names of such co-branding
partners can be found in the application form(s) for the relevant services and products, as the case may be); and (e) charitable or non-profit
making organisations; (iv) in addition to marketing the above services, products and subjects itself, the Bank also intends to provide the data
described in paragraph 7 (i) above to other members of the Hang Seng Bank Group for use by them in marketing those services, products and
subjects, and the Bank requires the data subject’s written consent (which includes an indication of no objection) for that purpose. If a data subject
does not wish the Bank to use or provide his data to other members of the Hang Seng Bank Group for use in direct marketing as
described above, the data subject may exercise his opt-out right by notifying the Bank.
致各客戶及其他個別人士關於個人資料(私隱)條例的通知之第7節條款
Clause 7 of the Notice to Customers and Other Individuals relating to the Personal Data (Privacy) Ordinance
註：中文本與英文本如有歧義，概以英文本為準。
Note: In case of discrepancies between the English and Chinese version, the English version shall apply and prevail.
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